Perhaps an idea to have somebody else, who doesn't have a clue about your product to make the website explaining what the product is and why people should consi

Perhaps an idea to have somebody else, who doesn't have a clue about your product to make the website explaining what the product is and why people should consider buying it. You know the product, and you will write differently about it then a person that is unfamiliar with the product. Other then that, all the items droithomme pointed out :)