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Six months ago (keep in mind the rate for an ad placement was lower back then) I heard a figure of $4,000 a month for a Deck Network publisher. Which is a lot b
by SlyShy 17y ago
Six months ago (keep in mind the rate for an ad placement was lower back then) I heard a figure of $4,000 a month for a Deck Network publisher. Which is a lot better than I've heard of a similar Google Ads setup doing (it's about enough space for maybe two text links).
- natrius 17y agoThe Deck requires you to only show that one ad on the page. You can show more Google ads without losing readership. There is something to be said for the clean, appealing pages that sites using the Deck end up with since they aren't cluttered with ads, but that is likely (opportunity) costing the publishers money.
- SlyShy 17y agoYup. The types of sites that run on the Deck (design, culture, etc.) find the cleanliness a plus anyway. Another thing to consider is the people reading those sites aren't your "everyday surfer" and probably completely tune out Adsense and other ads, which hurts conversions massively. I ended up removing Adsense from my site completely, because the small amount of money didn't justify making the site uglier (I made up for it with increased donations).
- vaksel 17y agoit doesn't really matter how much the actual figure is. Yes $4,000 is a good amount...but if the company claims to offer the lowest CPM in the business, then that means that the publisher is losing out on the total money they could be earning by using other networks. if you have enough traffic to make $4,000 with the lowest CPM in the business...then you have enough traffic to making $4,000+X with companies that have better CPM