3 ms·

it might work for advertisers, but as these guys themselves say: "We’re not selling The Deck based on page views or hits or click-through, but if we were, the C

by vaksel 17y ago

it might work for advertisers, but as these guys themselves say: "We’re not selling The Deck based on page views or hits or click-through, but if we were, the CPM for a buy here would be priced well below industry norms." So according to themselves, the publishers running these ads are making less money than they would with any other program.

SlyShy 17y ago
Six months ago (keep in mind the rate for an ad placement was lower back then) I heard a figure of $4,000 a month for a Deck Network publisher. Which is a lot better than I've heard of a similar Google Ads setup doing (it's about enough space for maybe two text links).
- natrius 17y ago
  The Deck requires you to only show that one ad on the page. You can show more Google ads without losing readership. There is something to be said for the clean, appealing pages that sites using the Deck end up with since they aren't cluttered with ads, but that is likely (opportunity) costing the publishers money.
  - SlyShy 17y ago
    Yup. The types of sites that run on the Deck (design, culture, etc.) find the cleanliness a plus anyway. Another thing to consider is the people reading those sites aren't your "everyday surfer" and probably completely tune out Adsense and other ads, which hurts conversions massively. I ended up removing Adsense from my site completely, because the small amount of money didn't justify making the site uglier (I made up for it with increased donations).
- vaksel 17y ago
  it doesn't really matter how much the actual figure is. Yes $4,000 is a good amount...but if the company claims to offer the lowest CPM in the business, then that means that the publisher is losing out on the total money they could be earning by using other networks. if you have enough traffic to make $4,000 with the lowest CPM in the business...then you have enough traffic to making $4,000+X with companies that have better CPM

by vaksel 17y ago

SlyShy 17y ago

Six months ago (keep in mind the rate for an ad placement was lower back then) I heard a figure of $4,000 a month for a Deck Network publisher. Which is a lot better than I've heard of a similar Google Ads setup doing (it's about enough space for maybe two text links).

natrius 17y ago
The Deck requires you to only show that one ad on the page. You can show more Google ads without losing readership. There is something to be said for the clean, appealing pages that sites using the Deck end up with since they aren't cluttered with ads, but that is likely (opportunity) costing the publishers money.
- SlyShy 17y ago
  Yup. The types of sites that run on the Deck (design, culture, etc.) find the cleanliness a plus anyway. Another thing to consider is the people reading those sites aren't your "everyday surfer" and probably completely tune out Adsense and other ads, which hurts conversions massively. I ended up removing Adsense from my site completely, because the small amount of money didn't justify making the site uglier (I made up for it with increased donations).
vaksel 17y ago
it doesn't really matter how much the actual figure is. Yes $4,000 is a good amount...but if the company claims to offer the lowest CPM in the business, then that means that the publisher is losing out on the total money they could be earning by using other networks. if you have enough traffic to make $4,000 with the lowest CPM in the business...then you have enough traffic to making $4,000+X with companies that have better CPM