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Unfortunately, this seems to be completely wrong. In fact, the medium with the most measurably successful ads is the infomercial--it's 100% ad. For any purchase
by byrneseyeview 17y ago
Unfortunately, this seems to be completely wrong. In fact, the medium with the most measurably successful ads is the infomercial--it's 100% ad. For any purchase intent-driven Google query, you can be pretty sure that most of the top ten search results are 'ads' (i.e. someone is spending time or money on getting those pages to rank better, in order to sell a product), and that business is growing fast.
It's unfortunate that people in the best position to talk about ads also find them distasteful.
- AlexBlom 17y agoI think the difference is that an infomerical is effectively one ad. Personally I am not against marketing / ads at all, I just think they need to be utilized properly. The scenario I am speaking of is more akin to playing 4 infomercials at once. Suddenly neither really catch our attention and have the chance to suck us in like playing one infomercial does.
- mikecane 17y agoThe thing about infomercial is that "info" part. Sometimes they are actually creating a market through the process of education. If you look at some of Apple's iPhone ads, those are sort of compressed -- in the JG Ballard sense -- infomercials, quickly demonstrating several apps that solve various problems.