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Any data on this? I like the idea of The Deck, but I've never read any data saying, "Ads on the Deck boost sales." I'd love to hear if that's the case. edit:

Any data on this? I like the idea of The Deck, but I've never read any data saying, "Ads on the Deck boost sales." I'd love to hear if that's the case. edit: took a look at the Deck's page and they talk about "cost per influence".

SlyShy 16y ago
They don't publish statistics, but at their rates ($7,900 a day, sheesh) I find it hard to believe they'd have repeat customers if it didn't work. The list of companies advertising includes a lot I've seen every single month since the network started, so I think that's a good indication.
- vaksel 16y ago
  it might work for advertisers, but as these guys themselves say: "We’re not selling The Deck based on page views or hits or click-through, but if we were, the CPM for a buy here would be priced well below industry norms." So according to themselves, the publishers running these ads are making less money than they would with any other program.
  - SlyShy 16y ago
    Six months ago (keep in mind the rate for an ad placement was lower back then) I heard a figure of $4,000 a month for a Deck Network publisher. Which is a lot better than I've heard of a similar Google Ads setup doing (it's about enough space for maybe two text links).
    - natrius 16y ago
      The Deck requires you to only show that one ad on the page. You can show more Google ads without losing readership. There is something to be said for the clean, appealing pages that sites using the Deck end up with since they aren't cluttered with ads, but that is likely (opportunity) costing the publishers money.
      - SlyShy 16y ago
        Yup. The types of sites that run on the Deck (design, culture, etc.) find the cleanliness a plus anyway. Another thing to consider is the people reading those sites aren't your "everyday surfer" and probably completely tune out Adsense and other ads, which hurts conversions massively. I ended up removing Adsense from my site completely, because the small amount of money didn't justify making the site uglier (I made up for it with increased donations).
    - vaksel 16y ago
      it doesn't really matter how much the actual figure is. Yes $4,000 is a good amount...but if the company claims to offer the lowest CPM in the business, then that means that the publisher is losing out on the total money they could be earning by using other networks. if you have enough traffic to make $4,000 with the lowest CPM in the business...then you have enough traffic to making $4,000+X with companies that have better CPM
- webwright 16y ago
  Seriously? The are buying into the "cost-per-influence" idea, which means they have abso-freakin-lutely not idea if it's working (in terms of ROI). I seriously doubt that anyone is getting $7,900 of profit per day from advertising on the deck. There may, for all I know, be some value in just being in front of the right people's faces (which is really the premise of brand advertising), but that's not really measurable.
drivingsouth 16y ago
InfluAds.com is a new startup trying to do the same as Deck, in a wide range of topics. They are covering Startups, Design, web development and productivity apps I belive. With top members like venturehacks and answers.onstartups.com, they seem to be doing a good work, even if being 2 month old. http://influads.com http://influads.com

SlyShy 16y ago

They don't publish statistics, but at their rates ($7,900 a day, sheesh) I find it hard to believe they'd have repeat customers if it didn't work. The list of companies advertising includes a lot I've seen every single month since the network started, so I think that's a good indication.

vaksel 16y ago
it might work for advertisers, but as these guys themselves say: "We’re not selling The Deck based on page views or hits or click-through, but if we were, the CPM for a buy here would be priced well below industry norms." So according to themselves, the publishers running these ads are making less money than they would with any other program.
- SlyShy 16y ago
  Six months ago (keep in mind the rate for an ad placement was lower back then) I heard a figure of $4,000 a month for a Deck Network publisher. Which is a lot better than I've heard of a similar Google Ads setup doing (it's about enough space for maybe two text links).
  - natrius 16y ago
    The Deck requires you to only show that one ad on the page. You can show more Google ads without losing readership. There is something to be said for the clean, appealing pages that sites using the Deck end up with since they aren't cluttered with ads, but that is likely (opportunity) costing the publishers money.
    - SlyShy 16y ago
      Yup. The types of sites that run on the Deck (design, culture, etc.) find the cleanliness a plus anyway. Another thing to consider is the people reading those sites aren't your "everyday surfer" and probably completely tune out Adsense and other ads, which hurts conversions massively. I ended up removing Adsense from my site completely, because the small amount of money didn't justify making the site uglier (I made up for it with increased donations).
  - vaksel 16y ago
    it doesn't really matter how much the actual figure is. Yes $4,000 is a good amount...but if the company claims to offer the lowest CPM in the business, then that means that the publisher is losing out on the total money they could be earning by using other networks. if you have enough traffic to make $4,000 with the lowest CPM in the business...then you have enough traffic to making $4,000+X with companies that have better CPM
webwright 16y ago
Seriously? The are buying into the "cost-per-influence" idea, which means they have abso-freakin-lutely not idea if it's working (in terms of ROI). I seriously doubt that anyone is getting $7,900 of profit per day from advertising on the deck. There may, for all I know, be some value in just being in front of the right people's faces (which is really the premise of brand advertising), but that's not really measurable.

drivingsouth 16y ago

InfluAds.com is a new startup trying to do the same as Deck, in a wide range of topics. They are covering Startups, Design, web development and productivity apps I belive. With top members like venturehacks and answers.onstartups.com, they seem to be doing a good work, even if being 2 month old. http://influads.com http://influads.com