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I think he's saying there is so much clutter with ads that users just ignore them completely. Imagine if there was one ad at the top of HN's main stories page:

I think he's saying there is so much clutter with ads that users just ignore them completely. Imagine if there was one ad at the top of HN's main stories page: it would still have to be engaging to be effective but even if it is not engaging you would still notice it and be more likely to remember what it was for.

blahedo 17y ago
...except for <a href="http://en.wikipedia.org/wiki/Banner_blindness>banner http://en.wikipedia.org/wiki/Banner_blindness>banner blindness</a>, anyway.
- Luyt 17y ago
  http://en.wikipedia.org/wiki/Banner_blindness http://en.wikipedia.org/wiki/Banner_blindness
  - robryan 17y ago
    Easy to combat this though, a HN ad would just be a sponsored thread, although people can eventually ignore this given the time that HN has ran ad free, if there really was a need for an ad they could be really picky about only advertising things that the community would be interested in.
    - comex 17y ago
      This is basically what Reddit does.