2 ms·
The problem with paywalling the news is 1) news can not be copyrighted. You can keep people from copying your story word-for-word, but you can't keep them from
by gozur88 10y ago
The problem with paywalling the news is 1) news can not be copyrighted. You can keep people from copying your story word-for-word, but you can't keep them from repeating the news in different words and 2) nobody will ever see your news because it doesn't show up on Google. You have a chicken and egg problem - without subscribers you won't get a reputation for a quality product, but if you paywall everything nobody will know you exist.
- dasil003 10y agoBut according to the article 82% of revenue still comes from the print edition, so it's not a chicken or egg problem it's a lose-lose. That's why I'm suggesting a strategy where you maintain the perceived value of the print content could be more successful long-term.
- gozur88 10y agoBut you can't really talk about revenue in the absence of expenses. It costs money to print and distribute newspapers. If it costs you a dollar to print a newspaper and you have a million subscribers, you have have a million dollars in revenue even if they're only paying seventy five cents for a paper. She's made a compelling argument that news organizations are having a lot of trouble making money online. But it's not at all clear they can make money off the print edition either. Newspapers are in a vicious cycle - they have fewer subscribers so they cut costs, which makes the paper less compelling, which leads to fewer subscribers... News organizations aren't moving to the web because they want to. They're moving because their old business model was destroyed (by craigslist, mostly). I haven't read him in awhile, but Jeff Jarvis (buzzmachine.com) used to be a good read on the subject.