What the fuck is the thesis of this article? Is he asking The Valley to produce and market mass-produced food as if it was less mass-produced than the entirety

What the fuck is the thesis of this article? Is he asking The Valley to produce and market mass-produced food as if it was less mass-produced than the entirety of the current processed foods industry is able to? The entire shtick of Soylent is to kill all the romance around food. Is he asking them to just not serve a market segment that's not tuned into current trends? For tech companies leave the tech behind when producing food? (in which case they'll tautologically no longer be the people he's calling on) For tech companies to bring high tech to farming low-tech produce? (they do, but they sell to the farm who's name is on the label) Or is it a metaphor, and he wants tech in general marketed more romantically? Or are we just supposed to sit back and listen to David Sax brag about his refined tastes and demonstrate how insightful he is about what Americans want from food? That's just public masturbation. I'm sex positive and all, but why does The New Yorker think we would want to watch?