If the author's assertion is true -- that "the most significant food movement is the purposeful pushback against the postwar industrial food system" -- then whe

If the author's assertion is true -- that "the most significant food movement is the purposeful pushback against the postwar industrial food system" -- then where is the demand for Soylent coming from? People clearly want it. The real mistake here is the implication that everyone who consumes Soylent replaces 100% of their meals with it. That isn't the use case, and this has been explained many times. Soylent serves a specific purpose, just like astronaut ice cream, Tang, and TV dinners. The author says: "no one in their right mind would chose [astronaut ice cream] over the cold, creamy stuff on a hot day," but he's wrong. Many people did for the novelty, and many people prefer Soylent for its convenience.