3 ms·
$3.1B in cash. That's pretty sick. I'm guessing Doubleclick is basically going to stay independent (especially since they don't have any stake in Google). Ther
by aston 20y ago
$3.1B in cash. That's pretty sick.
I'm guessing Doubleclick is basically going to stay independent (especially since they don't have any stake in Google). There's probably substantial culture mismatch, in which case integration of the company would be tricky.
- JMiao 20y agoI believe Google primarily bought DoubleClick for its audience reach and vast customer base, aside from playing keep-away from Microsoft. You could think of this deal as more pricey customer acquisition versus corporate integration.
- theoutlander 20y agoMicrosoft made a mistake!!! They better buy Yahoo NOW!
- theoutlander 19y agoI think MSFT heard me ;)