I think at least JetBlue is already trying to do this. This is the daily price graph for a recent flight I was watching. Often the price was changing hugely m

I think at least JetBlue is already trying to do this. This is the daily price graph for a recent flight I was watching. Often the price was changing hugely multiple times per day. http://imgur.com/a/qaxrX http://imgur.com/a/qaxrX