In the Innovator's Dilemma framework, entrant firms typically attack the bottom of the market first and will not steal business from the likes of Marriot or Hil

In the Innovator's Dilemma framework, entrant firms typically attack the bottom of the market first and will not steal business from the likes of Marriot or Hilton until later in the game, where their services improve to the point of "good enough" for the existing hotel consumers.