Actually, I think part of what's going on here is that the App Store just makes it really really easy to sell things. It's just that it requires them to be in

Actually, I think part of what's going on here is that the App Store just makes it really really easy to sell things. It's just that it requires them to be in the form of 'Apps'. I think the simplified billing aspect is the key popularity point. App-ness itself has no future though.