Both. Mostly I send people to blog posts that contain some sort of an email optin in. But I've also regargeted website visitors via FB's pixel with good succe

Both. Mostly I send people to blog posts that contain some sort of an email optin in. But I've also regargeted website visitors via FB's pixel with good success. All-in-all, I'm fan of "slow sell" via an email newsletter and FB's been great for getting people onto my list.