What would Google be able to show it's user if it weren't for this greedy webmasters who poured over their sites to generate content? What comes first? Hen or

What would Google be able to show it's user if it weren't for this greedy webmasters who poured over their sites to generate content? What comes first? Hen or egg? Google isn't the internet, the web was there long before Google made things findable. You had to know how and where to look. And yes Google made things back then way better. Non the less without content on the web a search engine is just blank. Unnecessary imho. So Google making my content a shared property is something of concern to me. Therefore I am not using AMP.