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it may not be a direct ranking signal but i think this is a little disingenuous. by putting this "lighting" icon next to some results, the CTR (click through ra
by elsewhen 10y ago
it may not be a direct ranking signal but i think this is a little disingenuous. by putting this "lighting" icon next to some results, the CTR (click through rate) on the SERPS (search engine results pages), will likely be higher for AMP pages, and that higher CTR _is_ a direct ranking signal which will eventually lead to better rankings.