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Hey, I'm the guy behind that site ↑. I just checked out transparentstartups.com, and have a few tips that might help you: 1. Identify why you're building the p
by mijustin 10y ago
Hey, I'm the guy behind that site ↑. I just checked out transparentstartups.com, and have a few tips that might help you:
1. Identify why you're building the project. Do you want to earn $100,000 in revenue? Build a public profile? Grow an email list for future projects?
2. Determine who exactly your project is for. Is it for investors? Aspiring startup founders? People spying on their competition?
3. Clearly articulate what that audience's major struggle is. Why would they visit transparentstartups.com? How does your site make them better? How does it improve their lives?
4. Cater all your landing page copy to your audience, their primary struggle, and how your site makes them better.
5. Figure out where those people hang out. In your case it's here on HN, Product Hunt, certain Reddit sub-reddits, Slack groups, etc... Find those communities, join, and share your story (you're actually doing a good job in this thread already). Look for ways you can answer questions on the topic of startup revenue, and point people to your site when appropriate.
These 5 initial steps form the foundation for everything that comes after.
If you understand: your motivation, the people you're looking to help, how you're helping them, and where they hang out, you'll have everything you need to start promoting your project.
- rafapaez 10y agoHey Justin! Thank you very much for your time on writing this great comment. You made a good point here so I'm going to follow your advice around those tips. At the moment, the only thing I know for sure is WHY I'm building it. Curiously, I did read some time ago your excellent post about the "The freedom ladder" (https://justinjackson.ca/freedom/ https://justinjackson.ca/freedom/). I realised I needed to startup from the bottom. I'd say I'm in the 2nd or 3rd step of the freedom ladder, so I aim to: Make a small project, Release for free, Help people and Build my audience. Obviously, it would be nice to get some revenue later, so I can dedicate my full time to help others with my project, but that's not a priority for me at the moment. I'll continue working not defining those points. I'll also definitely check your book and related new interactive course. Great thanks! Rafa