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AMP articles keeps users browsing within Google's properties, with Google's tracking and ads. Non-AMP news pages are an exit out of Google's sphere, where users

AMP articles keeps users browsing within Google's properties, with Google's tracking and ads. Non-AMP news pages are an exit out of Google's sphere, where users will get non-Google tracking and ads. That said, I find myself clicking AMP articles 5x more than non-AMP news links because I know the AMP articles will be fast and clean.

bduerst 10y ago
It's using the same libraries and third party pixels as publishers were before.
bduerst 10y ago
It's using the same libraries and third party pixels as publishers were before.