>Though it may be possible to create technically feasible products for any aspect of our lives, those only succeed if they improve—rather than seek to replace—t

>Though it may be possible to create technically feasible products for any aspect of our lives, those only succeed if they improve—rather than seek to replace—the human, highly tactile, and pleasurable world we want to live in. Most humans are happy to eat real food, and crave it in its most natural form. A strawberry picked at the height of summer. Fish pulled from a river and grilled over wood coals. Sourdough bread made from a twenty-year-old starter, and kneaded by hand. Wine grown on knobby vines, and aged in a dark cellar. From TroyAtWork in the Soylent subreddit: >Frozen waffles that have a little freezer burn but you scrape it off and pretend it never happened. A box of pasta that you dress up with assorted spices because you are too lazy to make a fully balanced meal. A can of soup that is loaded with sodium but it's late at night and you just want to get something in your stomach so you can sleep. Not many people, even those who write posts criticizing Soylent, are affluent foodies who adhere to the "modern food movement". Rosa Lab's awful marketing takes plenty of blame, but I suspect that at some level David Sax just sees the potential for better nutrition that could be more feasible than the "back to nature" route. By his own admission, it's difficult and expensive. The presence of somewhat reasonable organic foods at wal-mart doesn't really change either of those facts, it just means that middle class moms don't have to make an extra trip to buy their organic produce.