"You can publish the same bytes minus the "HEY I A AMP" and get the old behavior". Yes but then you won't get the AMP icon next to your page when it comes up i

"You can publish the same bytes minus the "HEY I A AMP" and get the old behavior". Yes but then you won't get the AMP icon next to your page when it comes up in the search results. Over time users will become conditioned to prefer clicking on AMP enabled links. With the icon you are basically categorizing the search results into "really fast sites" and "regular speed or slow sites", even though it is perfectly possible to achieve the same AMP speeds without using AMP.