3 ms·
It seems more like UPS saying "hey, we'll ship whatever you want (within reason) but if you can fit it in one of our standard box sizes it'll get there faster a
by djur 10y ago
It seems more like UPS saying "hey, we'll ship whatever you want (within reason) but if you can fit it in one of our standard box sizes it'll get there faster and cheaper". What is the ulterior motive or side benefit Google gets from people adopting AMP? Honest question.
- jotto 10y agoThe problem is that if you don't play by their "standard box" rules, you may not end up in the truck at all. The users browsing the AMP results may never feel compelled to scroll down to see non AMP results. So a publisher's choice isn't: "standard size for faster delivery", it's: "use AMP or receive less traffic than you're currently receiving"
- cpeterso 10y agoAMP articles keeps users browsing within Google's properties, with Google's tracking and ads. Non-AMP news pages are an exit out of Google's sphere, where users will get non-Google tracking and ads. That said, I find myself clicking AMP articles 5x more than non-AMP news links because I know the AMP articles will be fast and clean.
- xg15 10y agoThem becoming a "platform" where don't just link to content but can actively host, curate and present it.