If the author's argument is true, then Soylent will not succeed in the market. Inasmuch as it has, the author's argument is false. It must be hard for the cult

If the author's argument is true, then Soylent will not succeed in the market. Inasmuch as it has, the author's argument is false. It must be hard for the cultural elite to realize that their opinions on what people want and where culture is heading are empirically testable and often false when tested.