The sheer complexity of establishing a car brand is not what it used to be, but it's still something on the order of nation-state hard - I have a source who use

The sheer complexity of establishing a car brand is not what it used to be, but it's still something on the order of nation-state hard - I have a source who used to work an Hyundai back before the S. Korean economy crashed in the Asian Tigers mess ( he then emigrated to the US ) and the car-making experience in Korea was akin to war by his lights. Since he was also in the Korean Marines, I trust his judgement.