I have another theory. What if what we are seeing is that what used to be mainstream media is now niche media, though it is still distributed through the same

I have another theory. What if what we are seeing is that what used to be mainstream media is now niche media, though it is still distributed through the same channels? What if the fringe is the same, it is just that the mainstream no longer watches tv, or that cord cutters are politically similar in a way that upset the previous equilibrium? Alternate theory with the same implication: what if television advertising has become so marginal that it no longer supports the serious business framework it once had? Either way, my theory can be phrased as: What if television has become fringe media?