That's exactly what I meant. A brand is based on what people know about it, and Steve's tight lipped management meant that projects that weren't yet baked didn'

That's exactly what I meant. A brand is based on what people know about it, and Steve's tight lipped management meant that projects that weren't yet baked didn't muddy the brand image. Now we have to wonder if Apple makes computers, phones, watches, cars, or not, or maybe they're just a bank? The lack of a unified vision drains the brand energy.