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The danger is that some customers don't buy at all. Either because by the time March rolls around, they're already thinking about the newer phone due in Octobe
by twoodfin 10y ago
The danger is that some customers don't buy at all.
Either because by the time March rolls around, they're already thinking about the newer phone due in October, or because the mere existence of the Edition (even if they can't afford it) makes the "cheaper" phone less appealing.
It's also hard to see how Apple could get terrific margins on a product that would sell at (say) 4x the price but at 1/20th the volume. They'd probably do just as well if their enthusiasts keep buying a top-end $1,000 SKU of the "regular" phone annually.
- remarkEon 10y ago> The danger is that some customers don't buy at all. I'm still using my 3-year-old iPhone 5S. I may update to the 7, but I'm not sure I will...for exactly the reasons you state. The phone works fine, and the only thing I'm really concerned about is some future iOS update making the phone unusable. My question is: is my update cycle going to become more common (or even the norm)? How does Apple hedge against a more fragmented purchasing pattern?
- pjmlp 10y agoThey will try to make people buy watches and devices to watch movies. The decrease on sales, specially around the world where people aren't constrained to 2 year contract renewals and stick to their phones until they die, is one of the main reasons companies are trying to diversify beyond mobile phones.