Fuji is one of the few companies out there that is very good at building lenses and does not offer a full-frame camera. I'm a big fan of smaller-than-full-frame

Fuji is one of the few companies out there that is very good at building lenses and does not offer a full-frame camera. I'm a big fan of smaller-than-full-frame sensors for a bunch of reasons I won't go into here, but I still love shooting with really good glass. This leaves out Nikon, Canon, Sony, etc because they put their best glass on full-frame only. Hopefully Fuji doesn't abandon APS-C in favor of their new medium-format system!