AMP in general is rather gimmick and scam. Just normal regular HTML stripped from third party tracking JS--dozen of megabytes--provides pages of the same size.

AMP in general is rather gimmick and scam. Just normal regular HTML stripped from third party tracking JS--dozen of megabytes--provides pages of the same size. It's only a matter of clean code to make a page mobile friendly. Introducing yet another additional markup format to serve mobile sites with the only purpose for Google to compete better with Facebook is excessive and additional dev overhead. But it favours Google's interests and Google basically blackmails content providers locking search availability to only those who obey. And additionally it gives Google excuse to serve pages via own domain with backlinking. There should be just common practices for mobile code simplicity and not another new markup.