The dilemma here is this - make your own car or partner with a manufacturer. Partnership means smaller profit margin in a very tight market. The Big 3 for exam

The dilemma here is this - make your own car or partner with a manufacturer. Partnership means smaller profit margin in a very tight market. The Big 3 for example barely make any money when selling cars (as opposed to pickups) these days, so to get a reasonable margin the price would need to be jacked up... Making your own - the barrier to entry in that industry is VERY high which the article kind of alludes to talking about how it's hard to find suppliers willing to sell small batches of parts etc. There's a reason there aren't that many auto manufacturers around, and the ones that are out there aren't exactly the kinds of revenue generating machines as apples and googles of the world.