I agree to some extent that if problem itself is not noteworthy for them, it is good problem to solve for them? However in many cases people who are going to be

I agree to some extent that if problem itself is not noteworthy for them, it is good problem to solve for them? However in many cases people who are going to benefit directly are different from decision makers. So would it be better to talk to people who's life is going to get easier first and then ask them to redirect to decision maker?