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Tools for Marketing & PR Management for Small Startups?
I'm curious as to what tools small startups use to track and handle their marketing and PR. This is on the assumption that hiring a PR firm isn't an option yet.
The usual for marketing would be social media platforms like Twitter and Facebook.
For PR, how do startups find and keep track of any blog, twitter or facebook posts made about them and respond to them?
Is there any single application that allows this sort of management?
- jasonlbaptiste 17y agoFor brand monitoring on things like Twitter/FB using social crm? I'd go with the following as basics: http://cloudomatic.com/tag/brand-monitoring/ http://cloudomatic.com/tag/brand-monitoring/ There's definitely more out there. CoComment is the most popular it seems, though we use ubervu a lot. As for actual pr and marketing, there's a wide range of apps, but depends what you want to accomplish. Hubspot is great for inbound marketing.
- djshah 17y agoDo all these serve your needs or is there some feature you find lacking in them that you wish was there?
- mschaecher 17y agoOne of the easiest and cheapest ways to track mentions is to set up Google alerts. There are a variety of apps that monitor Twitter as well. Facebook is more difficult because most stuff on the network is still private. If your willing to pay for a service their are countless maturing in the monitoring and engagement space. http://www.radian6.com/ http://www.radian6.com/ http://www.trendrr.com/ http://www.trendrr.com/ http://www.scoutlabs.com/ http://www.scoutlabs.com/ http://www.viralheat.com/ http://www.viralheat.com/ There are other I am sure I am missing, pry some good free ones out there too.