Personally I think they should institute a "small size" burrito, for a lower price. Moe's does this. I'd like that, but I can see why they don't. I doubt the s

Personally I think they should institute a "small size" burrito, for a lower price. Moe's does this. I'd like that, but I can see why they don't. I doubt the savings on ingredients would be adequate for them to preserve their margins yet offer a price point that would seem reasonable to the consumer. Very few would be interested if it were only (say) 15 cents cheaper.