5 ms·

Web Coupons Tell Stores More Than You Realize

21 points by samratjp 17y ago

tbgvi 17y ago
Retailers love web coupons because it helps them close the loop on their marketing and measure ROI from their site. Not sure about the company the article mentioned, RevTrax, though. Their product sounds interesting but they blatantly stole Werck/Checkout's logo for use on their site. http://www.revtrax.com/platform.php http://www.revtrax.com/platform.php v. http://www.checkoutapp.com http://www.checkoutapp.com
- paulgb 17y ago
  > Their product sounds interesting but they blatantly stole Werck/Checkout's logo for use on their site. Are you sure Werck owns that logo? It may be a stock icon.
  - tbgvi 17y ago
    I'm pretty sure :) Their footer says "Checkout and the Checkout logo are trademarks of Werck BV". Also if you look at a large version of it the front window says "Checkout". That's what makes it so stupid - there's so many stock icons for a "store", why steal one?
    - jfarmer 17y ago
      It's possible that someone else stole it and uploaded to a stock photo site trying to pass it off as their own work.
angstrom 17y ago
There's another level that's ignored here. Some retailers go as far as sending you unique coupons that only you can use and which may or may not be tied to an expiration date/product EAN. It's just another level of targeted marketing that shows favoritism to repeat customers. If you bought the 1st harry potter book the retailer may send you a unique coupon with a special promotion on the other items in the series if you buy more than 1. Doing it through search urls is just another avenue.
natrius 17y ago
I've been using this buy-one-get-one-free Jamba Juice coupon this week, but I don't see any information embedded in it. However, if you use the "Tell a friend" widget in the top right, you get routed through SocialTwist, which is presumably doing some sort of analytics. http://www.jambajuice.com/20thcoupon/index.html http://www.jambajuice.com/20thcoupon/index.html

5 ms·

Web Coupons Tell Stores More Than You Realize

21 points by samratjp 17y ago

tbgvi 17y ago
Retailers love web coupons because it helps them close the loop on their marketing and measure ROI from their site. Not sure about the company the article mentioned, RevTrax, though. Their product sounds interesting but they blatantly stole Werck/Checkout's logo for use on their site. http://www.revtrax.com/platform.php http://www.revtrax.com/platform.php v. http://www.checkoutapp.com http://www.checkoutapp.com
- paulgb 17y ago
  > Their product sounds interesting but they blatantly stole Werck/Checkout's logo for use on their site. Are you sure Werck owns that logo? It may be a stock icon.
  - tbgvi 17y ago
    I'm pretty sure :) Their footer says "Checkout and the Checkout logo are trademarks of Werck BV". Also if you look at a large version of it the front window says "Checkout". That's what makes it so stupid - there's so many stock icons for a "store", why steal one?
    - jfarmer 17y ago
      It's possible that someone else stole it and uploaded to a stock photo site trying to pass it off as their own work.
angstrom 17y ago
There's another level that's ignored here. Some retailers go as far as sending you unique coupons that only you can use and which may or may not be tied to an expiration date/product EAN. It's just another level of targeted marketing that shows favoritism to repeat customers. If you bought the 1st harry potter book the retailer may send you a unique coupon with a special promotion on the other items in the series if you buy more than 1. Doing it through search urls is just another avenue.
natrius 17y ago
I've been using this buy-one-get-one-free Jamba Juice coupon this week, but I don't see any information embedded in it. However, if you use the "Tell a friend" widget in the top right, you get routed through SocialTwist, which is presumably doing some sort of analytics. http://www.jambajuice.com/20thcoupon/index.html http://www.jambajuice.com/20thcoupon/index.html