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They do promote fast pages: https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html https://webmasters.googleblog.com/2010/04/usin
by jasoncartwright 10y ago
They do promote fast pages: https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html https://webmasters.googleblog.com/2010/04/using-site-speed-i...
"we've decided to take site speed into account in our search rankings"
- jonknee 10y agoSure, but then they put a lightning bolt next to any AMP page, even if your non-AMP page is faster.
- spiderfarmer 10y agoI really doubt that that factor has any real influence on ranking. In my niche there are notoriously slow websites at the top that aren't even responsive in some cases. Just like the promised benefits of HTTPS. I have yet to hear about a case where search traffic increased after switching to HTTPS.