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What's stopping Google from promoting fast webpages without AMP? I have spent weeks improving load times for my websites, with A A A A A ratings op webpagetest.
by spiderfarmer 10y ago
What's stopping Google from promoting fast webpages without AMP? I have spent weeks improving load times for my websites, with A A A A A ratings op webpagetest.org as a result. AMP is just a fraction faster, why should I have to create a seperate AMP version?
Also, my websites are essentially all dynamic content. People come for the comments, like on HN. I gues I'll have to use some cache-busting javascript if Google caches my content?
- jasoncartwright 10y agoThey do promote fast pages: https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html https://webmasters.googleblog.com/2010/04/using-site-speed-i... "we've decided to take site speed into account in our search rankings"
- jonknee 10y agoSure, but then they put a lightning bolt next to any AMP page, even if your non-AMP page is faster.
- spiderfarmer 10y agoI really doubt that that factor has any real influence on ranking. In my niche there are notoriously slow websites at the top that aren't even responsive in some cases. Just like the promised benefits of HTTPS. I have yet to hear about a case where search traffic increased after switching to HTTPS.
- ryanobjc 10y agoThe AMP Cache is an option that you can opt in to. The wordpress plugin by default opts in. The author said as much. The problem isn't that Google "steals" traffic in the sense it's going against the wishes of the site publisher, but that the author didn't know what he was buying in to and thus was surprised. There is the other thing which is the AMP Cache is probably more local and faster than your site. Small sites usually dont use CDNs so there it is.
- gergles 10y agoNo, it is not optional. If you publish a valid AMP page and Google finds out about it, it will be cached. https://developers.google.com/amp/cache/faq https://developers.google.com/amp/cache/faq > Can I stop content from being cached? > No. By using the AMP format, content producers are making the content in AMP files available to be cached by third parties. For example, Google products use the Google AMP Cache to serve AMP content as fast as possible.
- spiderfarmer 10y agoSo cache-busting Javascript will be needed, which will kind of defeat the purpose.
- spiderfarmer 10y ago> Small sites usually dont use CDNs so there it is. I think it's easier to use a CDN like CDN77 than to convert the average site to AMP.