3 ms·
You hit the nail on the head. The cost to the publisher is added discoverablility of their other content and the ad revenue that comes from it (it also hits net
by shostack 10y ago
You hit the nail on the head. The cost to the publisher is added discoverablility of their other content and the ad revenue that comes from it (it also hits networks like Taboola hard).
Their success becomes ever more tied to Google for the next hit.