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>I have no idea how the author thinks that the "X" button should go back to the home page honestly He's not suggesting the "X" leads to the home[0] page, but t
by JBiserkov 10y ago
>I have no idea how the author thinks that the "X" button should go back to the home page honestly
He's not suggesting the "X" leads to the home[0] page, but to the actual "deeplink" page (blogpost, etc).
I'm not the author, but here's my idea:
Normal webpage: click result in Google, page loads (for a long time), I click reader view, read some, close reader view, explore the site.
AMP page: allows me to skip the loading time & the click on 'reader view' and start reading directly (so far, so good), but then I close "(AMP) reader view" and want to explore the site. Instead I am back at square one, exactly where Google wants me to be.
[0] https://xkcd.com/869/ https://xkcd.com/869/
- shostack 10y agoYou hit the nail on the head. The cost to the publisher is added discoverablility of their other content and the ad revenue that comes from it (it also hits networks like Taboola hard). Their success becomes ever more tied to Google for the next hit.