How did you tell people it was the best mousetrap? Sadly shinier mousetrap sells better than the best mousetrap. Best case scenario with your approach you get

How did you tell people it was the best mousetrap? Sadly shinier mousetrap sells better than the best mousetrap. Best case scenario with your approach you get something like https://en.wikipedia.org/wiki/Grado_Labs https://en.wikipedia.org/wiki/Grado_Labs Grado beats Beats no contest but which company sold for $3B? I admire Grado's approach (met founder Joseph Grado in late 90s) but theirs was the best case scenario. Worst case scenario you pick any industry and it is littered with rusting hulks of amazingly built mousetraps which did not get enough traction to sustain business.