There's another factor: rules seem to apply non-uniformly. This is most pronounced when an app by an small-time developer is rejected, but a very similar app fr

There's another factor: rules seem to apply non-uniformly. This is most pronounced when an app by an small-time developer is rejected, but a very similar app from a major publisher (EA, Playboy, etc.) is accepted. If this is what Apple wants (for whatever reason), then secrecy is the only way to do it while maintaining a semblance of fairness.