The article goes into a good amount of detail on why this case is different from that one, and why they were able to recover so well (e.g. slashing prices, humo

The article goes into a good amount of detail on why this case is different from that one, and why they were able to recover so well (e.g. slashing prices, humorous ad campaign); it also notes that Chipotle likely won't be able to use the same tactics because it'd cheapen their intended 'premium' brand.