9 ms·

Reminiscent of the 1993 Jack in the Box E Coli outbreak - they bounced back, I'm sure Chipotle can too. https://en.wikipedia.org/wiki/1993_Jack_in_the_Box_E._co

• niftich 10y ago
  The article goes into a good amount of detail on why this case is different from that one, and why they were able to recover so well (e.g. slashing prices, humorous ad campaign); it also notes that Chipotle likely won't be able to use the same tactics because it'd cheapen their intended 'premium' brand.