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You have a good point, but how Google approaches this problem is wrong in my opinion. Why can't they just rank the page by the amount of junk it has in the firs
by Svenskunganka 10y ago
You have a good point, but how Google approaches this problem is wrong in my opinion. Why can't they just rank the page by the amount of junk it has in the first place, instead of actively looking for an AMP-optimized page?
If they were doing that, the media companies (and any other site which isn't in the deep web) would be working towards making their content minimal at the core, not branching off with an "optimized" version of the page. This would make the browsing experience better for all devices, not just mobile users.
- SquareWheel 10y agoPage speed is still a ranking factor. Optimizing pages and reducing bloat does have a positive effect in all SERPs. By my understanding though, AMP is more specific to mobile. A light page may or may not render well on mobile, but AMP pages almost always will. I'm still undecided on if I like AMP or not, but I do see the reason for the distinction.