Well, it does help them -- it promotes their content ahead of those without AMP, and it still allows ads to be served from an approved ad network of the author'

Well, it does help them -- it promotes their content ahead of those without AMP, and it still allows ads to be served from an approved ad network of the author's choosing [1]. As I wrote before, it's "more of a mutually-consented handholding with small amounts of arm-twisting" [2]. [1] https://www.ampproject.org/docs/reference/components/amp-ad#supported-ad-networks https://www.ampproject.org/docs/reference/components/amp-ad#... [2] https://news.ycombinator.com/item?id=12299230 https://news.ycombinator.com/item?id=12299230