4 ms·
Nothing. I made the best mousetrap. Then I told people it was the best mousetrap. And I never lied or used marketing BS. Now my company is worth $2MM. That's h
by icelancer 10y ago
Nothing. I made the best mousetrap. Then I told people it was the best mousetrap. And I never lied or used marketing BS. Now my company is worth $2MM.
That's how it used to work. It still does.
- aparadja 10y agoI don't think this thread is about sharing lies or BS tricks. "I told people it was the best mousetrap" sounds like your contribution to the discussion, and it sounds like there's more to the story here. Care to share any details or lessons?
- cromulent 10y agoIt's great that it worked for you, but many others fail. Sony Betamax comes to mind immediately. Can you share more about the "told people" part? It fails for so many that there is a term "better mousetrap fallacy". https://business.monash.edu/marketing/marketing-dictionary/b/better-mousetrap-fallacy https://business.monash.edu/marketing/marketing-dictionary/b...
- sireat 10y agoHow did you tell people it was the best mousetrap? Sadly shinier mousetrap sells better than the best mousetrap. Best case scenario with your approach you get something like https://en.wikipedia.org/wiki/Grado_Labs https://en.wikipedia.org/wiki/Grado_Labs Grado beats Beats no contest but which company sold for $3B? I admire Grado's approach (met founder Joseph Grado in late 90s) but theirs was the best case scenario. Worst case scenario you pick any industry and it is littered with rusting hulks of amazingly built mousetraps which did not get enough traction to sustain business.