3 ms·
Google buys Doubleclick for $3.1 Billion
- aston 20y ago$3.1B in cash. That's pretty sick. I'm guessing Doubleclick is basically going to stay independent (especially since they don't have any stake in Google). There's probably substantial culture mismatch, in which case integration of the company would be tricky.
- JMiao 20y agoI believe Google primarily bought DoubleClick for its audience reach and vast customer base, aside from playing keep-away from Microsoft. You could think of this deal as more pricey customer acquisition versus corporate integration.
- theoutlander 20y agoMicrosoft made a mistake!!! They better buy Yahoo NOW!
- theoutlander 19y agoI think MSFT heard me ;)
- yaacovtp 20y agoTalked to a friend at doubleclick and the office is going wild!
- ralph 20y agoDismay or joy?
- Elfan 20y agoOfficial blog post with a 5 page FAQ: http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html
- yaacovtp 20y ago"Q. Does Google plan to eventually offer DoubleClick's existing services for free? A. At this time, we will continue to operate DoubleClick's services as they have been. They have proven to be a successful business and we don't have immediate plans to change their business model." This question sounds like they assume publishers think adsense is a free service when in fact, they refuse to reveal what percent of revenue publishers are getting per click/impression. Don't be evil - Sneaky - We want to store the world's data - Evil tyrant.
- theoutlander 20y agoI think its .9 cents per impression ... and about 5 cents per click.
- yaacovtp 20y agoThey don't tell publishers what share of the click revenue they receive. I barely have any traffic on my blog, but the clicks payout anywhere from pennies to a buck and change. I'd like to know which links are clicked on and what % of the advertisers money I'm getting.