Close, but Apple's real secret is that they make premium products, with profit margins that allow them to invest in researching the next big thing and spend tim

Close, but Apple's real secret is that they make premium products, with profit margins that allow them to invest in researching the next big thing and spend time doing it right. Dell, HP, Sony, Acer, Toshiba, Lenovo: these guys live and die by razor-thin margins of the "we'll make up for it in volume" strategy. Ultimately I think a (un)healthy share if consumers just don't care about the details of the experience enough to spend more money.