I'm confused, is this not a perfect example of the free market in action? Is this not exactly what conservatives suggest will (should) happen when we allow disc

I'm confused, is this not a perfect example of the free market in action? Is this not exactly what conservatives suggest will (should) happen when we allow discrimination based on religious or personal views. They suggest that private individuals and organizations will refuse to work with those companies whose views they disagree with, and that in turn will force the companies to adapt or perish. Is that not exactly what happened here? OkCupid refused to do work with Mozilla based on Mozilla's (CEO's) beliefs, and this led to action on the part of Mozilla. I'm not sure how you can call this a liberal action when it is essentially what the right espouses as 'the way things should be'.