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If you look at any marketing funnel, the first hurdle is awareness. Getting people aware of a saas product is very difficult. Getting them to try it is even h
by gloverkcn 10y ago
If you look at any marketing funnel, the first hurdle is awareness. Getting people aware of a saas product is very difficult. Getting them to try it is even harder.
Having the blog provided both a vehicle to get the target market aware, and the credibility that the product is worth trying. It's really smart to be an active member of a community, and then provide services to the community. It's also very difficult, and takes a lot of effort. I think the post you responded to is someone who understands the amount of work you had to put into your blog to make it successful.
I don't think this is a negative, but a really good take away for new entrepreneurs.
- How will you market and sell your product?
The "If you build it, they will come" tactic doesn't work.
- How do you know it's a problem people want solved?
- How do you know your solution adequately solves the problem ?
Your approach answered all these questions and you got to work on something you're passionate about.
Congrats on the success!