I have a seasonal project that creates christmas/holiday cards from Instagram photos. It makes a few grand between halloween and new years (https://cheergram.co

I have a seasonal project that creates christmas/holiday cards from Instagram photos. It makes a few grand between halloween and new years (https://cheergram.com https://cheergram.com but the cert is expired rn) Surprisingly, the best thing that I did to get it some traction was having a few influential people in the design/craft community post it to pinterest. A couple years ago, a single pin generated dozens of orders. Other than that, some SEO fu has always helped. It used to be on page 1 for "Instagram christmas cards" and I'd get lots of traffic from that (currently on page 2). So, some SEO basics (good titles, good headings, a blog/news section) always helps.