The way I see it, when you use facebook (share personal data, view ads) you are not paying for anything in any way. You are just making counters go up (number o

The way I see it, when you use facebook (share personal data, view ads) you are not paying for anything in any way. You are just making counters go up (number of ad views, amount of data for targeting, etc) and thereby validating to companies that it's worth paying facebook for ads. Then, when I buy groceries for $100 and say $1 of that is used by the grocery store to buy facebook ads, I am paying for your facebook usage. And I'm not even a facebook user.